I just posted something on the SpeakAlley blog, and I wanted to expound on it, in case anyone was wondering...
[She] was a seamstress who accidentally started a business, entirely by "word of mouth".
Word of mouth means that there is no other kind of advertising except for when something is told by one person to another person and that person tells another person, and so on. The news is spread by people talking about it, but with no other means of advertising. These days, when something is "shared" on the internet in a similar fashion, it is said that it has gone "viral".
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