KARTOX CUSTOMERS: PACKAGING MASSAGES WITH PCB
When we face projects that come out of what, in the beginning, one might expect from a store, we start up with great enthusiasm. In this case, we are not talking about physical products to be introduced in custom cardboard boxes to store and distribute, no: we had to find the ideal packaging ... for a massage!
In PCB they are specialists in Custom packaging and custom boxes. They were very clear that they wanted to give their service a physical form so that they could present it in a tangible way to their clients.
The Company: PCB
As usually happens when companies are the result of passion, it is difficult for them to stay to cover the minimum. We are not talking about printers; we are talking about professionals or, as they are called, packaging professionals.
Obviously they the best types of packaging like:
- Custom Candle Boxes
- Custom Candle Boxes
- Custom Stickers
- Custom Decals
- Custom Packaging Boxes
- Custom Chocolate Boxes
- Custom Retail Boxes
- Custom Mailer Boxes
- Pocket Folders
- Custom Kraft Boxes
- Custom Cosmetic Boxes
- Custom Bath Bomb Boxes
- Custom Display Boxes
- Custom CBD Boxes
- Custom Popcorn Boxes
- Custom Hologram Stickers
- Custom Cardboard Boxes
- Custom Gift Boxes
- Custom Soap Boxes
Their knowledge of the custom packaging is the basis, and they do everything for and so that this is in the best of the forms inside and by outside.
In addition to professionalism, these young specialists have a common vision of what their work should be: serious but not boring, and focused on treating the client in a personalized way. There are some myths that are worth banishing to normalize these treatments and have been taken as a crusade.
From the first moment, they transmitted what they needed: a box that was attractive as a gift. We cannot agree more that, when a service is given, we must give it the relevance it really has. It is already something intangible and somewhat ethereal to summarize in an email, a coupon or a card. People want things to wrap and deliver physically.
On the strictly formal level, the box had to be able to transmit in a balanced way the confidence we expect from a health professional in whose hands we are putting ourselves. But, at the same time, with the casual, rebellious and funny point so marked that the company's communication has.
We had to find a solution that would serve as a packaging for a service and increase the quality of the pack perceived by the customer. Let's not forget that the treatments are absolutely Top but the price of the pack can pass something of $ 70, which may seem too much for a simple printed coupon or an email to show from the mobile.
Finally, it was important that it serve us as a vehicle to maintain the spirit of the brand.
The Packing of PCB
With everything commented on the table, we only had to take into account something basic before getting to work with cardboard boxes: "What are we going to put inside?".
In each gift package we find a gift voucher, a product related to massage and a postural education manual . Both the gift voucher and the massage product offer 3 different alternatives to choose from by the client, but they always have a maximum size that means that we do not need a packaging that is much larger than a box of chocolates with something else in the background.
To configure the box, we choose a natural material with the characteristic brown color of the cardboard. With this we sought to reinforce that organic feeling while we set the counterpoint of seriousness, solidity and sobriety to the whole.
This text is very important because it says a lot from several points of view. First of all, it is written in Catalan, as it is the language of its target audience. Let's not forget that yours is a proximity service and is very segmented to the area of Carteret where PCB is located.
On the other hand, a blank space has been left, identified with a straight line for the gift to be personalized. Is there anything more personal than the handwriting of that person who gives you the package? Of course not: it is a way of putting something else on your side yet.
Finally, highlight the typeface used and its arrangement. It has the elegance of the guys with Serif and a generous packaging that gives it readability. It aligns to the left, leaving the lower right corner free. But this is not accidental, but a resource that we will now discuss. In the center of the part under the lid, with the same white color that generates so much contrast with the brown of the material, the brand logo is located.
Let's go back for a moment on that empty corner. What is your objective? Well, basically it is the reserved space to place stickers with funny messages that are fantastically illustrated.